When making drastic changes to one’s business, it is imperative to have a clear master plan. Utilizing the limited resources that are available, a company has to implement a plan for company growth, it is vital that there is a clear vision of the direction of the company, including what will and what will not be included in that vision.

The first vital element to a company’s master plan is its vision and philosophy. To have a plan that is understood mutually by its clients and employees, a company must have a clear message on what it plans to deliver. Moreover, company goals should be made clear, but an understanding that achieving these goals requires the cooperative work of the entire company, from staff members to senior management. Having this clear vision and philosophy is the first step in establishing an executable master plan.

The second vital element in a master plan is a strategy for long term sustained growth based on the company vision and philosophy. In devising a strategic plan, thorough accurate fact finding and data analysis, a strategy that is formulating on the framework of one’s current environment as well as taking into consideration a variety of situations in order to find the optimal strategy.

The third vital element is a clear plan of action based on the devised strategy. According to our surveys, based on listed companies who have published medium-term business plans, over half of these plans have failed to be successfully executed. We believe having an accountability plan laid out will help avoid this from happening.

At P&E Directions, we help out clients envisage their philosophy and vision, create a strategy based on that philosophy, and create a plan that will execute that strategy.