- 2020.04.02
- ON MEDIA
Pharmaceutical Economics Series Part 2 “Jump Before You’re Cooked”—Is D2C a non-issue for Pharmaceuticals?
![](https://www.ped.co.jp/wp-content/uploads/2020/04/Iyakukezai-en02.jpg)
Pharmaceutical Economics Series Part 2 “Jump Before You’re Cooked”—Is D2C a non-issue for Pharmaceuticals?
In Part 2 of the “Pharmaceutical Economics” publication “Jump Before You’re Cooked”, we explore the keyword “D2C (Direct to Consumer) Increase”, reviewing examples of the EC/D2C overseas as well as explain what it may mean for the domestic pharmaceutical industry.
Author: Shuhei Yamada (Manager)